Creating Richard Bonds

A parable of a wise enterprise investment paradigm

by Jerry Bannon

This article appeared in 13 December 2000, Chronicles of Diversity, this updated version was prepared December 22, 2000.

December 6th dawned clear and cold, just as the sun was rising I decided to begin my walk. Following my usual path I put my head down in a narrow slick and steep part. I didn't want to misstep because there were only certain places where your feet will fit. Head down, I bumped into something, or someone blocking the trail. I looked up and there was this huge man with a short, well trimmed, white beard blocking my path. "You're Jerry, right? Jerry Bannon," he ask, but seemed like he already knew the answer. "I was sitting up there on the log when I saw you coming, Your a bit early this morning aren't you?

"Well yes sir, I am, and yes sir I am," I replied. He looked a lot like my retired friend living in Florida, Ray Sheppard. His bulk showed him to be about six foot five and probably close to three hundred pounds. A big smile covered his face and he was wearing a crimson Greek fisherman's cap.

"My name is little Richard, little Richard Bonds, but some people call me big Richard for some reason, I sure can't understand why? He chuckled, "I thought I would come out here and talk to you about a proposition I have. I'm not interrupting any deep thoughts am I? I don't want to be any bother, but here among all this natural beauty I feel right at home. I'm not one to beat around the bush, so I will get right to the point. I would like you to be my public relations person and any other jobs you would feel comfortable with.

"What," I replied.

Someone forwarded me your last email, Chronicles of Diversity, it was on an enterprise paradigm, or something. I really liked what you had to say about time being God's, and not time being money. I decided right then you were the one I wanted to do this job. Finally, an answer to prayer.
As we began to walk, I ask, "Well, little Richard are you any relation to Little Richard the early rock-n-roll singer, and what is it that you do?

"No I'm not any relation to that Little Richard, in fact I think he really stole my name and changed my message. Jerry, I'm a wealthy philanthropist. I give away money. To people all over the world, that just need a little help to get started. You know that fellow around here, Bill Gates? Well, he really hasn't figured it out yet, but he is getting closer. I'll tell you a little secret, I was the one who gave him his start. Hasn't done too bad for himself has he? And I really like how now he is giving a lot of it away, but he probably needs to do more of that if Microsoft is going to continue to prosper. I don't find many people these days that don't think that money is just for them, and they keep it all for themselves.

"I know you are a C.S. Lewis and
Chronicles of Narina fan. You could look at me as like a combination of Aslan, the lion and Father Christmas. That Narina thing, is really why I think it is time to begin my new publicity campaign, during this holiday season. Have you ever stopped to think that the world today is a lot like Narina, when Lucy entered the wardrobe. 'Always winter, but never Christmas.' I want to change that beginning right now, and you be (sic) the man, I want.
"Out in Narina, beyond the city and its prosperity which is true in all countries, a lot of people are living lives without much hope that winter will ever end, and spring will come. Along with bringing Christmas and the spring, I also celebrate Hanukkah, the festival of lights. Some times it takes a miracle of light to bring about a change in people's lives and hearts.

"Tell me more." It seemed as if he paused deliberately to give me a chance to say something.
He continued, "Actually, my real name isn't Little, or Big Richard Bonds, you don't need to know my real name, just take my word for it I have all the gold you can ever profitably put to use, or give away. Little, or Big Richard Bonds are just aliases for me to use, and so that you can remember what I want you to do. That is of course publicize my 'Little, or Big' 'Richard' 'Bonds'. You know bonds, like the investment. Little, like in little, Big, as in big, I think you can handle that too. Richard is where it gets complicated. Here is a scrap of paper with what I want Richard to mean, its an acrostic.

He handed me a wrinkled piece of paper, with the name Richard across the top. Down the side were the seven letters of his name. After each letter were what looked as some words that had been scratched out or covered over. At the end of each row was a word beginning with the appropriate initial and underlined. Like they had been thought over carefully. From the piece of paper I could make out the following: R-Rural; I-Infrastructure; C-Community; H-Hope; A-Alternative; R-Resource; D-Development.

"Those are just my first few ideas," he announced. "If you think you can do better feel free to make the changes required. That is except for the H, that shall always stand for hope. Hope is the gift, the resource, or what ever you want to call it, that is always in limited supply. Some people think its love, in fact there was a song about all the world needs is love, but when you have been around as long as I have, hope is at best sufficient, but never in abundance. Even the Apostle Paul got it right, 'now these three remain, faith, hope, and love, and the greatest of these is love.' The greatest is love, but hope is always in the middle. You don't go from faith to experience love, without hope. Lots of people have faith, but few truly get all the way to love, because they just run out of hope. Jerry, notice in Richard, H, or hope is in the middle too.

"So let me see if I've got this right, you want to offer little, or small, big, or large, Richard, as an acrostic, bonds or financial instruments, is that right?

"You've got it Jer, this is sooo cooool! People who have a little bit of money, or a lot of money it doesn't matter to me, but are thinking that they are about to run out of hope in their lives, invest a little of those funds in projects, 'Richard' projects around the world. Those funds are utilized or converted into tangible infrastructure projects in those areas that really need a 'little' or 'big' boost to make it into the modern world. Over time the financial investment returns through annuity payments along with a generous helping gift of hope. Each project should only take a few years to complete, depending upon the country, but the results and the hope would last for generations.
"Richard, it sounds interesting, but you lost me somewhere along the line," I respond.

"That's why I chose you Jerry, some of your thinking kind of leaves people feeling that way too. But sometimes you have a gift to make some complicated things seem quite simple. Well, too be honest, sometimes you don't do that well either, but most people find it at least amusing, in a way it brings hope, sometimes when they really need it. 'If, Jerry can give it a shot so can I!'

"What I mean by little, or big" continues Richard, "are usually projects smaller than what most free trade, global businesses think they can make a profit at, I call those 'world class projects.' This is really the frustrating thing about this modern world. You know after you send those over priced experts halfway around the world, put them up in an American style hotel, waste water like they do in America, have a series of meetings which no one seems to understand what is going on, or cares why it is needed, then put them back on a plane and send them back to the States or Europe. If they can make their project hurdle rate, pay the president's, or the partner's bonuses, and a whole host of financial criteria. If that can still take place, then that is a world class project. I want to work in little projects smaller than world class operations. Stuff above the relief level financially, but less than world class projects. No one, or at least not the big business folks, wants to learn how to do that. If I had to pick a number, lets use, say a million dollars, a little more, a little less, for 'Little Richard Bonds.' Say ten million for 'Big Richard Bonds.' It is in these smaller projects that the profitability of hope is really manifest. All these projects as I recall now have available EX-IM, or export-import financing. I think the current limit for that is ten million dollars, but the potential to produce hope runs into the billions.

"For a project lets say we put up a relatively large wind turbine, in an area that now relies entirely on fossil fuel power, or no electric power at all. At the present level of development of the technology about a 600 kw turbine is about as big as is cost effective to install. As the wind blows, the electricity is used within the village to provide power for homes, new local shops, and industry. If the wind blows harder, the excess power is used to pump water to a reservoir. When the wind is not blowing that water, powers a low head hydro project to produce power, drinking and irrigation water. Kind of like a mini Columbia Basin project. That whole thing could be done any where in the world on the scale of Little, or Big Richard Bonds. Each one of course would be different, there in lies the challenge, and the opportunity. Some could be simpler, some could be very high tech. After it is done we would build a library and a small local radio station to help the community develop further.

"To paraphrase an over used statement. 'Build it and they will come, arriving they will have hope, and the hope will lead to love, and the love will lead to community.' As you know until there is a certain level of energy available to any community, the infrastructure cannot be developed to make the community self sustaining. It will always be on the dole, one way or another. By producing that energy, locally from God given resources such as wind and water power, that self sustaining community can be permanently established and a new level of prosperity can begin for people who previously had no hope for a better life. That is why I ask that you call me Richard.

"Now, let me talk about that annuity part. That Bill Gates fellow, is trying to give away a lot of the money I helped him attain. That is a commendable idea, but can you imagine the hassle of trying to pick winners and losers, for that billion dollars you hope to give away every year. Sure doesn't sound like a lot of fun to me, how about you Jerry? Just nod your head yes, I'm on a roll. Perhaps, I made a mistake making him that rich, even though its just paper, or more precisely, electronic stock money, the world looks at it just the same. Just not the real golden money, I started out with, I've been thinking recently about spreading my wealth much more broadly. For my Little, or Big Richard Bonds, bonds, I was thinking about one thousand dollars a pop. If people needed to participate in hope on a monthly basis they could put in a minimum of ten dollars a month for ten years. That interest could help you find good projects to help me invest in. I would give the investors part of that money but part of it they would have to earn themselves. It would all depend upon how much hope I wanted to develop in them.

'The whole idea is to give everybody a chance to participate from many places on God's green earth, to be part of the ownership, and part of the solution. It may not seem like much to rich Americans, but it might provide a tidy nest egg for someone in a third world country. After the project was completed, the bonds would be repaid from selling the electricity, providing drinking and irrigation water for a period of twenty years, or the life of the project. The revenue stream would be put in place on a sliding scale, so that the repayment burden would not be too heavy in the early years, but it would not be just a charity project. All participants at both ends of the money and project stream would be members of that particular community, and hopefully get to know one another.

"Now Jerry, I'm asking you to head up this because, I believe this kind of work is really part of your God given calling, and you are probably better at it than all that writing stuff. But I want you to continue to write, because I think you get a charge out of it too, and it will help you maintain your perspective. You sure aren't Bill Gates, but neither is he you. Everyone of God's men and women are different and I would like to get as many as possible involved in these projects. I also know Jerry, you have a couple of projects in the rural part of these here United States you would like to see funded. I know you will probably figure it out on your own, but you could combine all those projects and properties you have looked at in Washington into one big project and seek funding through the Washington State tax free bonding program. Together they would be a Big Richard Bonds deal, but to me, I can't seem to understand why?" He laughed, "That should provide your organization with the source of capital you have been looking for and keep you out of trouble while you see if you can find overseas, missionaries, medical workers, or others who would be interested in getting involved in Richard Bonds projects.

"The job is yours if you choose to take it. Just remember others have to make that choice also, don't beat them up verbally too much. For example, I know you might say something like:'There is a little of Richard Bonds in every person, but everyone needs to get themselves, and their self interest out of the way, to manifest that presence. You can give hope to other people, or rest in your own hopeless state, it is a choice on who you will serve, yourself or Richard.' Jerry, I don't want you to do that, that is part of my job along with giving them some of the money and other blessings. It has been a pleasure sharing my vision with you. I'll be in touch if you need me. Just remember that I want to be viewed as sort of a combination of Father Christmas and Aslan, and this world is Narina where now it is 'always winter but never Christmas.'

"Thanks for the opportunity and the vision of a new world order based on the paradigm of 'Time is God's.' Richard Bonds, what should I do now?" I ask as he abruptly stopped and headed rapidly in a different direction.
The wind picked up and I was not too sure of his final words, but it seemed to me that Richard never answered that question, I think he said, "As long as there is gold in the hills, a fair wind blows, and water runs down hill, there will always be opportunities for all the Richard Bonds, that God can create.